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Display

Capture your customer's attention with original video and motion graphics


What we do

Our programmatic display solution allows brands to leverage customer data from a variety of sources to drive relevant messaging to your customers. Using innovative and creative display ads, you can connect to your customers and tailor a digital experience that’s customised to them.

Why Display

As part of your digital strategy, deliver connected messages to your customers through our programmatic display advertising services, with the help of our Paid Media teams. Have transparency throughout the media buying process with access to relevant inventory, to allow data to drive your media planning and execution.
Ensure your brand is protected through our Brand Safety tools and measures, while delivering a personalized experience through privacy safe media buying.
With the help of our HOD Innovation Lab, we will build tools and technology to maximize your Paid Media performance, extract insights and continually increase your media productivity through automation.

How we help you

From strategising your media plan to executing it , we are here to help you create an advertising display experience that meets your customer's requirements

Strategy

  • Research, planning, and consultation across all formats and environments
  • Integration and planning of data sources and offline channels, including first party, second party, and third party data, as well as offline channels
  • Comprehensive forecasting of reach, performance, seasonality, and vertical specific KPIs

Maturity

  • Expertise of all advanced features across Google technology platforms, including Display and Video 360, Campaign Manager 360 and Display Ads
  • HOD Innovation Lab develop tools and automation features to power greater performance and efficiency
  • Development of media best practices to ensure effective hierarchy, structure and governance
  • E-commerce and data analytics utilizing the Amazon DSP and measurement solutions

Execution

  • Precision across all platforms and buying models-Open Auction Real Time Bidding,private marketplace, Programmatic Guaranteed and direct reservation buying
  • Relentless innovation and testing to stay ahead in a complex digital ecosystem
  • Build advanced user cases across all prominent activation platforms, including The Trade Desk, Roku, Verizon, and Xander
  • Activation and optimization of all media formats and features across Display, Video and Audio
  • Advanced measurement and transparent reporting to demonstrate your media effectiveness
  • Utilize our e-commerce and data specialism through the Amazon DSP and measurement solutions

How can we support you

Experience seamless onboarding to our Display programmatic solution with continual management from our team of experts



Strategic Onboarding

  • Discovery workshop and platform audits to understand your business goals and benchmark your performance
  • An integrated tech stack designed to deliver your media campaigns effectively
  • A measurement framework to outline an infrastructure for performance reporting and meaningful insights
  • Paid Media strategy and planning aligned with your business objectives

Ongoing Management

  • Connect the team culture across Earned, Owned and Paid Media to benefit cross-channel clients
  • Multiple reviews of innovation & automation to continually improve campaign performance
  • Best-in-class campaign management